Yeah, so let's jump right in.ĭoug: We've actually gotten this question quite a bit, and so we made a video about it.
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And we're gonna talk about several of those things in today's webinar. There's actually a lot of really practical things integrators can start doing right away to help generate more leads. One question we get a lot is: How can I create more leads as an integrator? So today, we're gonna be answering that by looking at several things integrators can do to get more leads from their existing customers, their website, and their content. So our marketing team often gets asked for marketing tips by our integration partners. I'm looking forward to a good conversation about this topic today. And thanks to our special guests for being here.
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But for now, Doug, I'll hand it over to you to get us started on today's topic.ĭoug: Yeah, sure. Lauren: That's awesome, we're thrilled to hear from both of you later in this Community Live. And in my current role, I lead our company's strategic initiatives around Industry 4.0, and really act as a bridge between the traditional marketing and sales role where my team attempts to productize our services into repeatable lines of business. I've personally been with the company about eight years. We're a 200-ish person system integrator with offices in three different countries, and our focus is really on being an Industry 4.0 solution provider. My name's Jeff Winter, and I'm with Grantek. And so you could guess what I do a lot of within Vertech. Officially, within the company, my title is Director of Sales and Marketing. And my role, you see it as SCADA & MES Specialist, that's what I like to go by 'cause those are my two loves.
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So yes, I'm Chris and Vertech is a systems integration firm with locations throughout the United States, and we specialize in automation, SCADA, MES and OT services. Could you tell us a little bit more about your companies and what you do there? We'll start with you, Chris.Ĭhris: Hey, everyone. Thank you, guys, both, so much for being here today. Chris McLaughlin is the SCADA & MES Specialist at Vertech Industrial Systems, and Jeff Winter is the Senior Director of Strategic Initiatives at Grantek. And we also are joined by two special guests who know a lot about integrator sales and marketing. Lauren: Yeah, we're excited, I'm excited to hear what we're going to share today. And I'm really excited to be here today, share some of that knowledge with this audience at this ICL. So, got a chance to work with a lot of really talented people, a lot of our marketing campaigns. So if anyone's come to any of our Ignition Community Conferences, I've had a big hand to play in planning that content, as well as delivering some of that content like the keynote. And I've also had the chance to work on things like our event content. So had the chance to write many webinars and case studies. Actually started with the company as a graphic designer and writer, and one of the first things they had me work on was a lot of our marketing content. Been with the company, getting close to 10 years. My name is Doug Dudley, I'm the Director of Marketing here at Inductive Automation. Can you tell us a little bit more about your role at the company?ĭoug: Yeah, sure.
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Doug, thanks so much for being here today. Doug is the Director of Marketing here at Inductive Automation, and he's going to be presenting some expert tips for improving your marketing efforts. I'm the Marketing Projects Manager at Inductive Automation, and I'm going to be moderating today's Ignition Community Live. To start off, I'd love to introduce myself. It's the 24th episode, believe it or not, in our Ignition Community Live series. I'm very excited for today's Live, which we're calling Feed the Need for Leads. Lauren: Well, hello, everyone, and welcome to another edition of Ignition Community Live. Don’t miss lead-generating best practices from some of the top marketing minds in the Ignition community! Webinar Transcript
Inductive automation ignition something went wrong how to#
In this presentation combining live discussion and video, find out how you can get more sales leads from your existing customer base and your local area, and how to leverage your website and content to drive new customers your way. So does that mean that you constantly have to “sell harder” and chase a bigger market? Actually, many sales opportunities await in places that you might be overlooking.